Gaea Recycling

My Gaea Recycling project is based on mother nature and how to create a goddess into a brand. Gaea, also known as mother nature was interesting to work with when it came down to the font usage because I wanted it to look organic and fun. As I was creating this brand I opted with a recycling company to go with the theme of mother nature and how pollution is an issue on earth. With this concept of recycling and a fun organic logo, my brand is meant to look like a merit badge so it appeals to younger individuals. This appeal is meant to influence the younger generation to recycle more.